The Junos are just a week away, so we thought we’d write a comic that would have been funny a year ago! Don’t let anybody tell you we’re not on the cutting edge of Canadian comedy.

As I noodled around in Photoshop colouring Jeremy’s artwork, I wondered if some of our readers might take issue with us getting in some pot shots on Mr. Bublé. He’s something of a Canadian treasure, or at least that’s the sense I get. I don’t know much about the man other than his music isn’t for me. In fact, when it comes to music I’m usually well behind the pack, which I suppose makes me a bad hipster, if I ever was one.

If you’ve listened to our podcasts you’ve heard me say that we may have erred calling our comic “Inglorious Hipsters.” Jeremy and I have always thought the “hipster” component of the comic was a backdrop, a setting for Spencer, Brock and Pickle to have their curse-filled adventures in. But it turns out sticking the word hipster in the title of your web comic creates certain expectations. People want jokes about liking bands before they were cool, being rudely elitist about coffee/vegan food/clothes or being generally bored with everything.

It leads to messages like this:

I can understand Mr. Hipster Designer’s complaint, because the simple fact is we offer no “insight” into hipsterism at all. The comic is not about making light of hipsters or hipsterism, the characters are more a reflection of how we see ourselves.

Well, more specifically, a reflection of how Jeremy sees himself, since he created Spencer, Brock and Pickle and I just put words in their mouths now and again. Of the two of us Jeremy is the one I would consider a true hipster. Not in the snotty, elitist way everybody hates, but rather a trendsetter who genuinely loves music and has an absurdly excellent fashion sense. The man can make the most out of a trip to Value Village, let me tell you.

In fact, most of the people I know whom I would consider hipsters are all passionate people. They care about the city they live in, have a surprisingly broad taste in music and are fun to be around.

I’m not saying I don’t understand the expectation a name like “Inglorious Hipsters” sets for a web comic. Readers surely land here looking for something more like Hipster Hitler or the Hipster Dalek. But with all due respect to Hipster Hitler (which is a good comic, just not for me) I’m not interested in those recycled jokes.

Let’s face it, the hipster thing has peaked. The fashion dominates the market, they have their own movies and television shows and the public genuinely hates hipsters, which I think is the surest sign something is popular. I’d even argue that hipsterism peaked before we even started our comic. I know this because when we launched Inglorious Hipsters a news magazine interviewed us solely because the comic was about hipsters. The point being, do we really need to see another piece of new media that exists only to take hipsters down yet another peg? What could we do here that Portlandia hasn’t already done? (Not that we’re capable of being as smart and witty as Portlandia, we’re not.)

I just want to have fun making comics. Maybe our comic doesn’t have a perfect name, but we’re not changing it, so suck it Hipster Designer. How about you buy a sketchbook, go get a nice non-fat, no-whip mocha from the organic coffee shop below your apartment and write your own comic.